Beauty

Beauty for All Ages with Hannah Martin

Words by Hannah Martin
Hannahmartinjuly

Great Beauty Evolves with You.

In Beauty for All Ages, makeup artist Hannah Martin (@hannahmartinmakeup) shares the products she recommends for your 20s, 30s, 40s and beyond, combining expert insight with beauty favourites that have earned a place in both her professional kit and personal beauty bag.

From everyday essentials to hardworking heroes, explore each episode below and discover trusted recommendations from Space NK, Boots, John Lewis, H beauty and M&S, whatever stage of your beauty journey you're in.

Episode 1 | Foundations of Beauty

Hannah shares the lessons she'd pass on to those in their 20s. From making SPF your everyday non-negotiable to embracing a simple routine you'll actually stick to, it's all about building habits that stand the test of time.

When it comes to makeup, Hannah's philosophy is equally considered: enhance your natural features rather than masking them, with effortless products that work with you, not against you.

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20Scover
Sculpted by Aimee, Boots

Your 20s Beauty Edit:

Cerave
Johnbobbib
Aimee
Mightypatch
Giftguide Copy
Erborian
Ordinary
Paulaschoice

Episode 2 | Simplify & Streamline

Life in your 30s rarely slows down, and Hannah knows beauty needs to keep pace. It's when many women find themselves short on time, making this the decade to ensure every product in your routine earns its place.

From effortless eyeshadow sticks and cushion foundations to tinted lip oils and glow-boosting bronzing drops that help you look well-rested, Hannah shares the multitasking heroes she reaches for when every minute counts. She also demystifies retinoids, helping you build a skincare routine that really works.

Because when life is busy, the best beauty routines don't take more time; they give it back.

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Joseon
Beauty of Joseon, Marks & Spencer

Your 30s Beauty Edit:

Skinrocks
Bronzidrop
Sweed
Cicaplasdtboots
Laneige
Rosispacenk
Lauramericer
Sculptedbyaimee
Joseon

Episode 3 | Reassess your Routine

Beauty routines are never set in stone. Hannah recommends every woman takes time to reassess hers in their 40s, because as your skin changes, so should the products and techniques you rely on.

From understanding the power of retinal to investing in beauty technology, Hannah shares the skincare innovations and makeup tips she recommends. Whether it’s preventing concealer from creasing or finding products that enhance your natural features, it’s all about creating harmony between skincare and makeup.

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Screenshot 2026 08 07 At 004814
John Lewis & Partners

Your 40s Beauty Edit:

medik8spacenk.jpg
cyromask.jpg
msclinique.jpg
h beautyhourglass.jpg
CTblush.jpg
depuffi.jpg

What Would You Do If You Lost Your Beauty Bag?

It’s every beauty lover’s worst nightmare, but Hannah Martin knows exactly where she’d start. Discover the skincare and makeup essentials she’d rush to repurchase

Hannah