SHOPS Monday-Friday: 9am – 8pm | Saturday 9am - 7pm | Sunday 11am - 5pm
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SHOPS Monday-Friday: 9am – 8pm | Saturday 9am - 7pm | Sunday 11am - 5pm
RESTAURANTS Available for Dine-in or Takeaway

Welcome Back To Beauty

There are many things we all missed during lockdown, but for many women, the thing they missed the most was their professional beauty treatments and trips to the salon. There is a far greater appreciation right now, that it is essential to nourish ourselves mentally, emotionally and physically.


A poll of 2000 British female adults commissioned by centre:mk, revealed that lockdown has made over a third of women appreciate 'me time' more than ever. Women are looking for that much needed pick me up and 34 per cent believe that beauty is a quick fix to make themselves feel good. This desire for the feel good factor has led to almost half of women trying DIY beauty treatments at home during lockdown.


However, these DIY beauty hacks at home have not been all smooth sailing with more than a third of women experiencing a beauty nightmare including wonky haircuts and eyebrows, streaky fake tan and allergic reactions. The study found that fringe trims, leg waxing and applying eyelashes were among the list of things that they have tried to carry out themselves but for 34 per cent it only resulted in disaster, including shaving off eyebrows, upper lip burns caused by hair removal cream and DIY highlights resulting in green locks! Other respondents said they have experienced streaky fake tans, stubborn wax which wouldn’t come off their skin or stuck their legs together, and reactions to homemade facemasks. As a result, 33 per cent ended up having to see a professional to get their mishap fixed.


During a typical week, women spend 76 minutes on ‘me time’, including going for walks, practising yoga and even retail therapy. Other self-care activities include meditation (17 per cent), listening to music (55 per cent) and enjoying face masks (38 per cent). Following time out and beauty treatments, 47 per cent of women polled feel relaxed, while 24 per cent are revitalised, proving just how important self-care really is.


As part of this research, centre:mk  has collaborated with Suzy Reading, chartered psychologist and author of The Self-Care Revolution, to explore why beauty is such an important part of self-care, Self-care is health care and without our health, what do we have? Like a car needs petrol to go, we need energy to navigate our day. Self-care is a life-giving action that tops up our energy bank boosting our resilience and giving us access to our best self. While self-care is not limited to pampering acts, beauty rituals have their place. There are simple rituals and products that we can engage in at home without great expense, and there are also practices that we leave to professionals in order to achieve the desired effect. Nourishing the physical body with touch, like tenderly massaging in products with a scent we love, is a mindfulness practice, calming the mind, soothing the nervous system, lifting the mood and stimulating the release of oxytocin, the feel-good hormone. We can dot our day with these rituals and feel better for it.”


During lockdown, the most missed pamper sessions included haircuts and colouring, eyebrow shaping and gel nails. The research also found 40 per cent of women have given themselves a DIY pedicure, whilst 15 per cent have attempted to tint their eyebrows. A quarter have even tried doing their own bikini line waxing. The study also revealed the at-home hacks women swear by including washing their face with cold water, using coconut oil as a hair mask and cold green tea bags to help with dark eye circles.


Other treatments women would get regularly as part of their self-care regime include eyebrow threading, pedicures and waxing. Such appointments give 39 per cent a confidence boost, whilst 27 per cent book them in order to feel pampered, 12 per cent to de-stress and over a third of women look forward to a beauty appointment to treat themselves. While 44 per cent of women said they get excited for regular self-care treatments, 29 per cent have appreciated them more in recent months.


Whilst at home, 27 per cent of women roped in their partner to help them with treatments, while 12 per cent even asked their child for assistance. Tasks most likely to require support included dying hair (51 per cent), self-tanning (18 per cent) and waxing (12 per cent) - but a fifth ended up regretting getting their relative to help!