SHOPS Monday-Friday: 9am – 8pm | Saturday: 9am - 7pm | Sunday: 11am - 5pm
RESTAURANTS Open until 10pm

SHOPS Monday-Friday: 9am – 8pm | Saturday: 9am - 7pm | Sunday: 11am - 5pm
RESTAURANTS Open until 10pm

My Centre: MK:

Deputy Manager at Ted Baker

Ted Baker

Deputy Manager at Ted Baker
Full Time

Ted’s Mission Statement

Our Mission is to build a successful company through the creation of a leading lifestyle brand. By conducting ourselves in
an efficient and courteous manner and by maintaining Ted’s high standards and integrity, we pride ourselves in always
being in a position to satisfy the needs of our customer. In order to protect the ethos and persona for which we have gained
an enviable reputation, we always ask ourselves the question: ‘Would Ted do it that way?’

Where does this role fit within Ted's Team?
The role of the Deputy Manager is to partner with the management team to deliver on the locations broad range of KPI’s
and inspire the team. In the Location Manager’s absence relish the responsibility and opportunity of managing the store
and show an entrepreneurial flair running the business like it’s your own. Identify opportunities for growth and be
accountable for the successful functioning of the location by being an inspirational ambassador of Ted; understanding
and promoting the Company ‘Mission Statement’ and ‘Strategy.’

Main Responsibilities:


  • Work in partnership with the Location Manager and the wider management team
  • Work with integrity and respect for others; promoting excellent team participation and nurturing an inspiring work environment every day
  • Display a dedicated approach to self-awareness and self-development
  • Take responsibility for all recruitment within the store, ensuring dedicated, competent, driven individuals are sourced, and a comprehensive on-boarding induction is delivered
  • Take responsibility for the training and development of the team using Teds Talent & Development resources to ensure the team are up to date and knowledgeable on current business focuses
  • Engage and inspires the team to deliver excellent customer service at every opportunity with passion and enthusiasm
  • Be pro-active in developing and coaching others and have a flexible but consistent approach to differing people and situations
  • Confidently feedback on team performance to the Location Manager, Area Manager and People Team when required
  • Display high levels of personal motivation and use effective incentives to inspire and drive the team to excel


  • Demonstrate a thorough knowledge of Teds current season, including licence and exclusive product available on the website
  • Use all available tools and information to keep up to date on current product knowledge and be proficient the 6 C’s detail- Called, Colour, Composition, Cost, Care, Cut
  • Responsible for ensuring the implementation of merchandising guidelines, replenishment methods and housekeeping standards to ensure that Ted is always represented at the highest level
  • Consistently use all commercial tools in order to liaise with the Department Specialist and manage product and VM floor moves to enhance performance.


  • Be responsible for ensuring team are demonstrating Greet, Observe, Talk, Assist, Thank (GOTFAT) with enthusiasm and consistency, understanding both online and offline and the impact of actions on the customer experience and sales
  • Keep yourself, team and customers up to date, and take an active interest in engaging with Ted’s social media activity.
  • Nurture an effective sales environment through strong understanding of local market, customer profiles and shopping behaviours
  • Coach and inspire the team to achieve the location performance targets and deliver an environment of genuine customer connection
  • Assist with managing the controllable elements of the stores profit and loss budgets
  • Ensure the teams effectively capture customer data at PoS – where relevant – and understand how this actively informs customer relationship management
  • Build and maintain a strong commercial awareness of our competitors and local markets communicating findings to the management team and Area Manager
  • Analyse relevant tools to convey a high level of commercial understanding, identifying opportunities to positively affect location performance
  • A strong digital focus with the ability to embrace and drive new initiatives, helping to support new ways of selling and brand profile enhancements
  • Comprehensive knowledge and interpretation of location targets and KPI’s


  • Be highly organised and ensure all adhere to store administration, systems and processes within The Global Retail Hub / Operational guidelines
  • Displays a competent knowledge and understanding of company business systems such as Teds Vault, AX and SharePoint
  • Consistently drives and samples all company operational KPI’s
  • Ensure the management of costs and the supporting of the location manager to deliver on Profit and Loss expectations
  • Protect the assets of the Business by:
    • Ensuring the location meets the required Company standard and legal compliance in Health & Safety and maintenance. Sample regularly and take any corrective action.
    • Ensure the location meets the required Company standard and legal compliance in Security and Loss Prevention. Sample regularly and take any corrective action.

Ted’s Core Competencies…

• Satisfy the needs of our customer, always
• Pursue growth and opportunities through initiative and proactivity
• Build open and honest relationships with clear communication
• Create a positive team environment, encourage collaboration
• Be proud, passionate, motivated, committed
• Take ownership, be accountable
• Encourage organisation, high standards and efficiencies

Ted Baker is committed to equal opportunities and embraces diversity, understanding the needs and benefits of a
balanced, inclusive workforce. We do not tolerate any harassment or discrimination towards any of our candidates or
employees. We are proud to be an equal opportunities employer