Major Duties & Responsibilities
• Deliver excellent customer service and demonstrate a high degree of professionalism • Coach optical assistants to consistently deliver effective selling behaviours resulting in high customer engagement • Communicate with patients to get detailed case histories • Examine eyes of patients of all ages in accordance with the guidelines laid out by the College of Optometrists and the General Optical Council • Use specialist equipment for diagnosis and testing • Issue prescriptions for spectacles or contact lenses • fit and check prescribed lenses in order to correct vision defects • Offer advice and reassurance about vision-related matters • Offer help and advice for patients choosing frames and lenses • Write referral communications to doctors as required in line with legal guidelines • Liaise with other medical practitioners and sometimes share the care of patients with chronic ophthalmic conditions • Meet sales targets with regard to selling spectacles & contact lenses
Knowledge and skills
• Computer Savvy • Strong communication & listening skills • Customer service skills • Interpersonal skills • Organised & attention to detail • Negotiating & influencing skills • Coaching skills
Education & Experience
• GOC registered • You must be a qualified Optometrist with a degree in Optometry and be a member of the General Optical Council • Be able to demonstrate industry knowledge and experience of providing excellent care and service.